Leading banks use business analytics
to predict and prevent credit fraud,
saving millions. Retailers use business
analytics to predict the best location for
stores and how to stock them. Pharmaceutical
firms use it to get life-saving
drugs to market more quickly. Even
sports teams are getting in on the action,
using business analytics to determine
both game strategy and optimal ticket
prices.
But these advanced business applications
tell only part of the story. What’s
going on inside these market-leading
companies that sets them apart?
They have committed to deploying their
people, technologies and business
processes in new ways. They have
committed to a culture that is based on
fact-based decisions – which helps
them anticipate and solve complex
business problems throughout the
organization. By embracing an analytical
approach, these companies identify
their most profitable customers,
accelerate product innovation, optimize
supply chains and pricing, and identify
the true drivers of financial performance.
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