NewsTrak Clips provides the broadest, most in-depth media monitoring in the industry. The easy desktop interface has just been completely redesigned to provide more management and reporting capabilities than virtually any other electronic clipping service. Powered by CyberAlert, the service monitors over 55,000 online news sources, television news, and social media websites covering more than 7 million posts on 75 million blogs, online video sharing sites and public posts on Facebook and Twitter; and covers media in almost 200 countries and more than 250 languages.
Proprietary software with full Boolean search capabilities and other sophisticated features delivers high quality clips to you each day based on your customized search profile of up to 15 keywords and/or keyword phrases. Clips are pushed to you daily and stored online in a fully-searchable, password-protected database, giving you 24/7 access to your clip archive from anywhere.
With the information on circulation, web or broadcast rankings, and reach ("opportunities to see") that is provided for each clip, you can dynamically generate 3-D charts and graphs for media measurement. You can export clips to Excel and other formats; create your own folders by keyword or other parameters; and easily select clips to move, share, or delete.
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